THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF ARA SHOP SIDOARJO

  • Arum Dwi Dayanti Faculty of Economics and Business Management Study Program Narotama University Surabaya
  • I Nyoman Sudapet Faculty of Economics and Business Management Study Program Narotama University Surabaya
  • Hamzah Deny Subagyo Faculty of Economics and Business Management Study Program Narotama University Surabaya
Keywords: Brand image, brand trust, customer satisfaction, customer loyalty.

Abstract

The purpose of this study was to analyze the influence of brands image and brand trust on customer satisfaction and customer loyalty in Ara Shop, Sidoarjo. This research is quantitative research. The population and samples were distributed by 60 respondents. Technique of answering data using a questionnaire. Analysis of the data used is Convergence Validity, Discriminant Validity, used and Average Variance Extracted (AVE). Based on the results of the study, the brand image variable and brand trust simultaneously or partially significant towards customer satisfaction and customer loyalty in Ara Shop, Sidoarjo.

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Published
2019-11-21
Section
Articles