The influence of prices, facilities, and promotions on customer satisfaction at Grand Darmo Suite Surabaya

Grand Darmo Suite Surabaya Hotel has many determinants in customer satisfaction, these factors are Price, Facilities, and Promotion. And these factors will be examined statistically which aims to determine how much influence the price, facilities, and promotions on customer satisfaction Grand Darmo Suit e Surabaya Hotel. The population in this study were guests of the Grand Darmo Suite Hotel Surabaya, who were staying at this hotel. While the determination of samples on customer satisfaction will use a purposive sampling technique, and the data used is primary data with a sample of 85 respondents. The analysis technique used is multiple linear regression analysis. Based on the results of the study indicate that the variables of price, facilities, and promotions have a significant effect on customer satisfaction. And in terms of the closeness between prices, facilities, and promotions on customer satisfaction, the Grand Darmo Suite Surabaya Hotel has a fairly high relationship.


INTRODUCTION
In modern times the hotel is not only a means of staying and resting, but is a business tool for business people who often travel outside the city. Even being a meeting place for meetings both personally and between companies and companies is also used as a means of marriage, halal bi halal, birthday party, iftar. Starting from jasmine-class hotels to 5-star hotels currently competing in terms of promotions and prices to attract consumers so that they can use these services. Not just promotions and prices, facilities are no less interesting. For this reason, service providers (hotels) began to develop existing facilities in the company in order to get satisfaction for their customers who stayed at the hotel, while the facilities at the hotel include: Lobby Based on the description of the background above, the researcher created a research theme entitled "THE  EFFECT OF PRICES, FACILITIES AND PROMOTIONS ON CUSTOMER SATISFACTION IN THE  GRAND DARMO SUITE HOTEL SURABAYA".

Formulation of the problem
Based on this background, the researcher gets the problem and formulates it as follows: 1. Do prices, facilities and promotions have a significant simultaneous effect on customer satisfaction? 2. Do prices, facilities, and promotions have a significant partial effect on customer satisfaction?

Objectives and Benefits of Research
Research purposes 1. To analyze the influence of the partial variable prices, facilities, and promotions on customer satisfaction who stayed at the Grand Darmo Suite Hotel Surabaya. 2. To analyze the effect of simultaneously variable prices, facilities, and promotions on customer satisfaction staying at the Grand Darmo Suite Hotel Surabaya.

Benefits of research
a. For academics, Research The influence of prices, facilities and promotions on customer satisfaction is intended to increase knowledge for academics who are interested in exploring the field of marketing. b. For companies, The results of this study can be used as input in terms of the influence of prices, facilities and promotions, by conducting this research can contribute to the thought of how much influence the price, facilities and promotion policies have on customer satisfaction at the Grand Darmo Suite Hotel Surabaya. c. For Authors, This research is a requirement for writers to complete one-year education programs. And it is expected to be able to add knowledge and insight into the influence of prices, facilities and promotions on customer satisfaction, especially in service.

Price
In a narrow sense, price is an amount that is billed for a product or service. For a broader meaning, price is the sum of all the values that have been given by customers to benefit from owning or using a product or service [1]. there are 4 price indicators [2], namely: 1. Price affordability 2. Price compatibility with product quality 3. Price competitiveness 4. Price compatibility with benefits

Facilities
Facilities are as much physical power as there should be before a service that can be offered to consumers. Facilities can also be anything that can make it easier for consumers to obtain satisfaction [3].
Facilities are physical resources that must exist before a service will be offered to consumers. [4] .

Promotion
Promotion is a form of marketing communication. What is marketing communication? Marketing communication is all marketing activities that attempt to disseminate information, influence or persuade, and or to increase the target market share of the company and its products in order to be ready to receive, buy, and loyal to the products that the company has to offer [5].
Promotion is an activity carried out by a company to highlight the characteristics of its products that persuade target consumers to buy their products [6]. Promotional indicators: 1. Quality promotion 2. Promotion quantity 3. Promotion time 4. Accuracy or suitability of promotional objectives is a factor needed to achieve the desired target of the company. 5. Frequency of promotion

Customer satisfaction
Customer satisfaction is a feeling of pleasure or disappointment of someone who has compared the performance or results that he has felt compared to his expectations. Satisfaction is a kind of comparison between experience and evaluation results, can produce a feeling of being spiritually comfortable, but not only comfortable because it is expected or imagined, satisfied customer dissatisfaction is not an emotion but an evaluation of emotions [6]. Consumer satisfaction is a full-time evaluation where alternatives that are chosen at least will yield results (outcomes) equal or exceed consumer expectations [7] . Variable indicators of customer satisfaction: 1. Availability recommend 2. Conformity of expectations 3. Interest in returning

HYPOTHESIS
The hypothesis is a temporary answer or conclusion that is taken to answer the problems raised in the study [8]. The hypothesis proposed in this study is H1. There are variable prices, facilities, and promotions that have a significant simultaneous effect on customer satisfaction at the Grand Darmo Suite Surabaya hotel. H2. There is a price variable that has a significant effect partially on the customer satisfaction of the Grand Darmo Suite Surabaya hotel.
H3. There are facilities variables that have a significant effect partially on the customer satisfaction of the Grand Darmo Suite Surabaya hotel. H4. There is a promotion variable that has a significant effect partially on the customer satisfaction of the Grand Darmo Suite Surabaya hotel.

Population and Sampling Techniques
The population in this study was customers of the Grand Darmo Suite Surabaya Hotel. Sampling is done by purposive sampling technique. The sample used in this study is the customers of Surabaya Grand Darmo Suite who stayed at this hotel.

Data Analysis Multiple Linear Regression Test
How to know the influence of independent variables with depedent. This method is commonly referred to as forecast, because it can estimate the good or bad variable X for the rise or fall of the Y variable, and vice versa. According to Umar (2010): Y = a + 1 1 + 2 2 + 3 3 + e 0,840 0,180 Valid From the data above states that of the 85 items of statements given to 85 respondents found the value of Corrected Item-Total Correlation is greater than the value of r_tabel (0.180) which means the data is valid.  ), H1 is accepted at the 5% significance level. The data can be concluded that all independent variables (Price (X1), Facilities (X2), Promotion (X3)) simultaneously affect the dependent variable Y (Customer Satisfaction). Then the first hypothesis can state that "Price, Facilities, and Promotion variables have a significant effect on Customer Satisfaction in the Grand Darmo Suite Surabaya hotel which is proven empirically.